We don’t just
write the plan.
We run it.
Most consultants hand over a strategy and leave. We build the commercial plan, then run it ourselves until it works.
Strategy is cheap.
Execution is where it dies.
Every company we meet already has a plan. What it does not have is someone senior enough, and free enough, to run it.
The deck arrives. Nothing changes.
Advice lands as a document. Nobody owns the next step, so this quarter's plan quietly becomes last quarter's plan.
Hiring is slow, and it is a bet.
A commercial lead takes months to find, costs a full salary before proving anything, and may not know your market.
New markets stall at the start.
Entering Malaysia or the wider region without someone on the ground means a pipeline that never really begins.
Two halves of the same job.
Most firms do one or the other. Doing both is the whole point: the person who designs the plan is the person who runs it, so nothing is lost in the handover.
We work out what should happen.
- 01Commercial strategy and go-to-market
- 02Market entry assessment
- 03Operating model and process design
- 04Performance, pricing and margin review
- 05Organisation and capability planning
Then we make it happen.
- 01Your business development function, run for you
- 02Pipeline build and qualified outreach
- 03Meetings booked, opportunities progressed
- 04Partner and channel development
- 05Monthly commercial reporting to your board
And for the right partner, we go one step further.
We don’t just build the channel. We become it.
Some organisations have capacity and no way to fill it: beds, seats, appointment slots, machine hours. For the right partner, we go beyond advising. We enter a formal agreement and operate as your commercial channel: sourcing, qualifying, and coordinating paying customers end to end, under terms agreed up front.
You keep doing what you do well. We handle the market: demand generation, customer qualification, coordination and logistics, and transparent reporting on every customer we bring. The model is live today in healthcare, and it applies wherever unused capacity meets unmet demand.
The route up:
Assess. Build. Run.
A sequence, not a menu. Each stage earns the next, and you can stop after any of them. Every engagement is a fixed fee, agreed in writing before work begins.
The commercial assessment
A short, fixed-fee review of the commercial reality: where revenue actually comes from, what it costs to win, and what is blocking growth. You leave with findings and a prioritised plan you can use whether or not you continue with us.
The commercial engine
We design the thing that produces revenue: the proposition, the target list, the pricing, the process, the reporting. Fixed scope, fixed fee, built to be handed over.
Your commercial function, on retainer
We operate it as your business development function: outreach, meetings, pipeline, and monthly reporting, until you are ready to bring it in-house. Or we keep running it.
Three situations, one problem.
Companies entering Malaysia and Southeast Asia
You have a product that works elsewhere and no commercial presence here. We are your presence on the ground from day one, with no entity, no hire, and no lease.
SMEs without a commercial function
The founder is still the best salesperson in the business, and that is exactly the ceiling. We build the function that outlasts them.
Regional mid-market firms
You have a sales team but no system: inconsistent pipeline, unclear margin, and reporting that arrives too late to act on.
Deliberately a firm of one.
Abraham Eapen, Founder
Fourteen years building commercial engines across multinational and regional life sciences companies: sales, business development, marketing, and strategy. The habits were formed inside large organisations. The point of this firm is applying them without the layers.
There is no engagement manager between you and the person running your pipeline, and no junior team learning on your budget. When an engagement needs a specialist, one is brought in, and you are told exactly who they are and why.
How every engagement runs
- 01Fixed fees, agreed in writing before work begins
- 02A written update in your inbox every week
- 03Everything built is yours: lists, playbooks, reporting
- 04Stop after any stage, retainers on 30-day notice
- 05No commissions or referral fees from third parties
These terms are in every proposal. If a firm will not put its working rules in writing, ask why.
Asked before every engagement.
What does an engagement cost?
Every engagement is a fixed fee, scoped and agreed in writing before work begins, so there are no surprises after. The assessment is a short fixed-fee project, builds are priced by scope, and the outsourced business development retainer is a flat monthly fee on 30-day notice. We will give you an exact number after a short scoping conversation.
Who actually does the work?
Abraham Eapen does. The firm is deliberately founder-led: the person who writes the plan is the person who runs it. Specialist partners are brought in only where an engagement needs them, and you are told who they are.
Which industries do you know best?
Fourteen years of commercial leadership in pharmaceuticals, medtech, diagnostics and life sciences, including tenures at Pfizer and Thermo Fisher Scientific. The commercial method transfers well to B2B businesses in adjacent sectors.
What is a revenue partnership?
A formal agreement under which we operate as an organisation's commercial channel: sourcing, qualifying, and coordinating paying customers end to end, with terms and reporting agreed up front. It suits organisations with capacity they cannot fill on their own, such as beds, seats, appointment slots, or machine hours. The model is live today in healthcare, and we consider partners in adjacent and other sectors case by case.
How is this different from a lead-gen agency?
A lead-gen agency sends volume and hands you names. We operate as your commercial function: qualified outreach, meetings attended, opportunities progressed through your pipeline, and a written monthly report your board can read.
How soon should we expect results?
The assessment lands findings in about three weeks. Pipeline activity begins in the first month of a retainer. Meaningful revenue conversations typically take one to two quarters depending on your sales cycle. Anyone promising faster in B2B is guessing.
Base camp is a conversation.
Start with the assessment: a short, fixed-fee look at your commercial engine. You will get a clear read on what is working, what is not, and what to do about it.
Prefer email? abraham@eapenconsultancy.comReplies within one business day.